I recently came across a great article by Michael Healey, President of Yeoman Technologies. In the article he notes that the next few years will see the rewriting of enterprise collaboration and communication processes. All business enterprises are being challenged to figure out the correct way to go while still preserving data/information/knowledge integrity, archival, disemination, creation, capture, and structure. The social network and its multiple channels only layers more complex tiers and challenges to petroleum and information data management.
Healey noted that 89% of his respondents to their 2010 survey say their companies are using some type of social networking via blogs, wikis, discussion forums, or full-blown enterprise social network systems.
When you look further at his results, 90% of those using it have poor to small pockets of usage, with only 10% where usage is high and communication is improved. Emails also had this type of usage over 10 years earlier, and it seems to still be a gold standard in general communication processes in the enterprise. Also he notes that when it comes to policies and procedures related to enterprise social networking, no one wants to make the hard rules. Standards and standard processes have to be developed to be effective to the enterprise.
From a conference perspective, unfortunately conferences must use all channels available to manage a conference, event, or function properly. We must continue to use snail mail, email, phone, face contacts, etc. across the board to be effective and have a great event. We use multiple channels effectively to get our business accomplished and managed with quality and certainty of process accomplishment.
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